Here are the few things you have to think about before deciding to produce content.
How many times do I have to publish/release content to succeed?
It depends on your area. A couple of years ago, I would have tell you that blogging once a week would be enough. Today, we're far from that. Multiple articles per day could be necessary, few videos a week.
Then, who will produce that content?
You have to find people being able to produce. Journalists? A bunch of journalists?
And so, how much will it cost? Do you have the money to pay them without even being sure that it will bring you back something? In other words, what would be your ROI on that? Because, let's face it, you can add content in your marketing mix, but you won't be sure to have a ROI positive or even being able to totally measure it.