And that's the beauty - and my conclusion - of why you should be more on the social medias: if you've done your job, your community will easily do yours, answering to the questions and standing up for you against bad publicity and people abusing of the word "misrepresentation". But to reach that level of trust with your audience, you have to be true. True to yourself and true to your customers. Being honest, even when you're not at your best, will pay*. Customers want real people.
After all, you're on the social medias, it's time to be you.